The dual-audience challenge
You sell lip gloss at KES 600 retail. A salon owner wants 50 at KES 400. You set up volume pricing tiers — one storefront, two audiences, automated pricing.
The margin math
| Component | Retail (1 unit) | Wholesale (50 units) |
|---|---|---|
| Product cost | KES 180 | KES 180 |
| Packaging | KES 40 | KES 25 (bulk) |
| Delivery/unit | KES 100 | KES 20 |
| Fee (3.5%) | KES 21 | KES 14 |
| Total cost | KES 341 | KES 239 |
| Price | KES 600 | KES 400 |
| Profit/unit | KES 259 (43%) | KES 161 (40%) |
Wholesale margin per unit is lower, but total profit on 50 units is KES 8,050 — more than 13 retail sales. Less work, more cash.
Setting up on Shopeak
- 1
Products → select product → Pricing tab
Base retail price at top.
- 2
Click “Add volume tier”
Set min quantity and price. E.g. 10+ = KES 500, 50+ = KES 400.
- 3
Set MOQ (optional)
Wholesale-only products: set MOQ to 10.
- 4
Enable “Show savings” badge
Displays “Buy 10+, save 17%” on the product page.
Protecting retail price
Won’t retail customers buy 10 for the discount? In practice, no. But if worried:
- Set tier gap higher (20+ not 10+)
- Require business registration for bulk
- Create a separate wholesale collection for logged-in wholesale customers
Delivery for bulk orders
- Retail: standard KES 200–300 per order
- Wholesale: free on orders above KES 15,000
- Outside Nairobi: calculated by weight at checkout
Frequently asked questions
Can wholesale pay on delivery?
Shopeak supports COD for trusted customer groups.
Show prices to everyone?
Your choice. Transparent = attracts bulk buyers. Hidden = exclusivity.
Bulk returns?
Non-returnable, exchange for defective. State clearly on product page.
