Why AOV matters more than traffic
Doubling your traffic is expensive. Doubling your average order value costs nothing — it’s about presentation, not promotion.
Play 1: The “Complete the Look” bundle
Instead of a dress for KES 2,500, offer dress + earrings + clutch for KES 3,800. Customer saves KES 700, you increase order value by 52%.
Play 2: Free delivery threshold
Set free delivery at 1.3× your current AOV. If customers spend KES 2,000 on average, free delivery at KES 2,600 increases AOV by 20–30%.
Play 3: WhatsApp upsell at confirmation
“Thanks for your order! Most customers who buy [A] also grab [B] for just KES 500 more. Want me to add it? Reply YES.”
Conversion rate on this message: 22–28%.
Play 4: Volume tiers
| Quantity | Unit price | Savings |
|---|---|---|
| 1 unit | KES 800 | — |
| 3 units | KES 700 | KES 300 |
| 6 units | KES 600 | KES 1,200 |
Play 5: Surprise upgrade on high-value orders
When an order exceeds KES 5,000, include a small free gift. Cost: KES 50–100. Impact on lifetime value: immeasurable.
