Why most merchants fly blind
Running a store without checking your numbers is like driving with your dashboard lights off. The difference between merchants who grow and those who stall is almost always awareness, not effort.
The 4 metrics that matter
- 1
Conversion rate
What % of visitors buy? Healthy: 2–5%. Below 2% means product pages or pricing need work.
- 2
Average order value (AOV)
Revenue ÷ orders. If declining, your product mix or upsell strategy needs attention.
- 3
Repeat purchase rate
% of this week’s customers who bought before. Above 25% is good. Above 40% is excellent.
- 4
Cash in hand vs. cash committed
Revenue minus unfulfilled orders, pending supplier payments, and upcoming expenses.
The Monday routine
| Time | Action | Where in Shopeak |
|---|---|---|
| 0–5 min | Check 4 metrics vs. last week | Dashboard → Analytics |
| 5–10 min | Top 3 best/worst sellers | Products → Performance |
| 10–15 min | Read customer messages | Inbox → Unread |
| 15–20 min | Inventory below 5 units? | Inventory → Low Stock |
| 20–25 min | Pending orders stuck 48hrs+? | Orders → Pending |
| 25–30 min | Set 1–3 priorities for this week | Notes / to-do |
What to do when numbers drop
- Conversion down? Check product photos, prices vs. competitors, and delivery fees at checkout.
- AOV dropping? Introduce bundles or raise your free delivery threshold.
- Repeat rate low? Send a “We miss you” WhatsApp to customers inactive 30+ days.
- Cash tight? Check held payouts, reduce slow inventory, tighten supplier terms.
Merchants who do this consistently grow 2.3× faster over 6 months (Shopeak data, Jan–June 2026).
